Addison Oktoberfest Financial and Operations Reconciliation Report

Addison Oktoberfest is a major festival produced by the Town annually to promote tourism. This four-day event was held September 19-22, 2019 at Addison Circle Park
and featured food, music, and entertainment-focused on German culture.

The Special Events and Finance Departments presented a report on the marketing, operational, and financial outcomes of Addison Oktoberfest 2019 at the December 10 City Council Meeting. This was the first year a point-of-sale software was used at this festival in place of the previous Tasty Bucks ticket system. The new software provided detailed information on the sales of food and beverage throughout the event, allowing the Finance team to quickly and accurately compile the necessary information at the end of each day and the end of the event.

Attendance at this year's event topped 43,000 people. Of the more than 500 people surveyed at the event, 91% rated it as above average or excellent. Event marketing generated more than one billion impressions and resulted in 474 hotel room night bookings. Expenses exceeded revenues by just over $100,000, which was anticipated in the budget.

You can watch the Council's Oktoberfest discussion here and read the Oktoberfest presentation here.