Oktoberfest Operations and Financial Reconciliation

At the February 13 City Council meeting, Interim Special Events Director Yesenia Saldivar presented the 2022 Addison Oktoberfest operations, financial, and marketing reconciliation . A four-day festival held September 15-18 at Addison Circle Park, Addison Oktoberfest 2022 featured food, music, and entertainment focused on German culture.

This year marked the 35th anniversary of Addison Oktoberfest. The popular Partyhalle Deck which included a dedicated bar and increased seating this year sold out on Thursday, Friday, and Saturday. Due to supply chain issues, the 2022 commemorative steins were delayed, but the Special Events team was able to secure enough steins locally to fulfill prepurchased package orders. Visitors were encouraged to bring vintage steins from past events which tied in with the anniversary celebration.

Of the more than 700 people surveyed at the event, 95% rated it as above average or excellent. The event, which is designed to generate tourism, resulted in 653 hotel room night bookings, an increase of 47% over 2021, and marketing efforts exposed millions of people to Addison. Oktoberfest admission was up from last year, but down slightly from projected numbers. However, overall the event was within the budget for Fiscal Year 2022.

You can watch Council's Oktoberfest discussion here and read the presentation here.