Council Adopts Special Events Strategic Plan

At its October 8 meeting, Council adopted a five-year Special Events Strategic plan that was developed by Strategic Event Initiatives in conjunction with staff from the Special Events, Marketing and Communications, and Economic Development and Tourism departments.

The Special Events Strategic Plan focuses on six priorities, each with specific objectives designed to bring Addison Special Events, Marketing, and Tourism closer to the Town's ultimate vision of Addison as a community that offers dynamic event and destination experiences year-round, and attracts and engages visitors from throughout Texas and across the country. These six priorities include:

1. Enhancing event products and calendar 
2. Achieving excellence in event asset management and development 
3. Creating winning strategic alliances 
4. Focusing on event and destination marketing 
5. Maximizing return on investment, effective financial and risk management
6. Creating centralized frameworks

You can watch Council's Strategic Special Event discussion here, read Special Event Director Jasmine Lee's presentation here, and review the final Special Events Strategic Plan here.