Bowlero's New Sign to Reflect Corporate Rebranding

Bowlmor Lanes, located at 3805 Belt Line Road, is operated by Bowlero Corporation. Bowlero operates nearly 300 bowling centers, making it the largest ten-pin bowling center operator in the world. In 2018, Bowlero rebranded from Bowlmor AMF to Bowlero and, in order to accurately reflect this rebranding, they recently submitted a sign permit application to update existing attached and detached signage at their Addison location. At its August 10 meeting, the City Council approved a meritorious exception to the Town's sign ordinance to allow Bowlero to install signage that is larger than is allowed by the ordinance due to the limited visibility of this facility from Belt Line Road.